It's not easy to produce beautiful footwear without it creating a negative impact on the environment, and it’s definitely not easy to create sustainable footwear that is accessible and affordable for customers. However, Shu Da realise that now is the time for change. They are driven by the importance of making sustainable footwear accessible and affordable for customers, without compromising on quality and comfort. Only then will it be easier for customers to have the choice to shop greener. At Shu Da, they are determined to pursue a program of carbon footprint reduction and recycling which is market leading in their sector.